A nomadic gallery for contemporary photography.
elsewhere presents emerging photographers alongside selected established artists, online and through exhibitions, collaborations and temporary spaces.
In a world of endless images, where algorithmic discovery can make everything feel increasingly similar and disposable, we believe in the value of selection, context, and a point of view. As synthetic images become more prevalent, we are more and more drawn to photography as a human and physical act, from observation to making to experiencing.
We share work that explores how we live, the human condition, and our place in the world around us. Work with atmosphere that invites contemplation rather than certainty.
Our curation centres on three broad recurring themes:
- Cultural Exchange Perspectives on people, place, and ways of life.
- The Inner Life Reflections on the human condition.
- The Natural World Landscape, the environment, and our place within it.
Through thoughtful curation and limited-edition releases, we make fine-art photography easier to discover, experience, and own.
Founded by Alex Martin
Coming from a background in advertising and marketing, I've always had a passion for art and photography.
What I love about photography is its ambiguity. A photograph can describe something while still leaving space for mystery, contemplation and your own interpretation.
I started elsewhere from a belief that discovering and buying photography could be more enjoyable and straightforward. There is incredible work being made by emerging photographers, but discovering it can be fragmented and buying it isn't always easy.
I want elsewhere to help champion these artists, find homes for their work and help buyers discover exciting photography beyond the obvious.
The ambition is to build beyond selling work, creating a community and resource for artists while bringing photography into interesting spaces through exhibitions and pop-ups across Amsterdam.
Amsterdam, 2026.